Posts Tagged ‘Skew’
Advertising Genuine truth about alexa ranking and why alexa.com is very essential to internet marketers
Alexa.com is a service from Amazon that aims to gather info about web sites, and one of the things they do is rank web sites according to visitors.
For example, they preserve a Global Leading five hundred Web sites list as well as tracking the numerical ranking of individual websites.
Unfortunately, the way they do these rankings is not terribly scientific. Alexa provides a toolbar plugin for internet browsers…once installed, it tracks the web sites you visit and reports that information back to Alexa.
The issue with this really is that the individuals which are most likely to download the Alexa toolbar aren’t representative of the “average internet user”.
Because Alexa is focused on subjects like site rankings, internet site info, search engine optimization, etc, the individuals that set up the toolbar have a tendency to be webmasters and other people deeply involved within the technical side of websites such as search engine optimization experts.
These people have a tendency to go to web sites which are in that particular niche, making a really skewed view of website rankings. Web sites that draw a extremely technical audience float to the top of Alexa, websites that address a different audience sink within the ratings.
Of course, for highly popular websites that get visited by everybody, the effect isn’t as pronounced. A few examples of this are pretty easy to find. Th?? post does an excellent job of showing why their internet site is “overrated” by Alexa,
since it is centered around Internet marketing subjects. Because that article was written, the skew has only gotten worse. is currently ranked at 66,129 in Alexa whilst a really high traffic site, another 1 is ranked at 108,554
who use a different method of measurement, have it ranked at 18000 with 78K monthly guests. Bigoakinc.com calculates that it gets roughly 6-7k guests a month, or maybe one tenth in the traffic in the poker website. Askfrank.net,
is only mildly popularr, with about 6700 visitors a month and our current Alexa 3 months average ranking, as of Feb 2012, is fairly low at 127,210
So why care about alexa rank ?
You will find some cases exactly where Alexa ranking does matter. For example, you will find some ad placement and affiliate programs that won’t accept your website unless it’s got some minimum
Alexa ranking. Additionally, there are other directories and services like reviewme.com, or payperpost.com that use Alexa rankings to create decisions.
It’s also a element if you are attempting to sell your web site or domain, as most purchasers use factors like Alexa rank or Google Page Rank to decide what your web site is worth.
However, for askfrank.net, none of the above truly matters. We don’t use the solutions that depend on Alexa ranks, have no plans to sell the website, and do not cope with affiliates that care about things like ranking.
Our truthful factors for caring boil down to a bit of pride and ego about the ranking, along with a lot of curiosity about why Alexa ranks some websites so low.
Study complete report at :http://www.askfrank.net/tips-on-how-to-increase-website-alexa-rank/